WooCommerce is one of the world’s most popular eCommerce platforms. It’s a WordPress plugin that turns your website into a really strong online store. So it’s no surprise that in May 2015, Automattic, the company behind WordPress, added the popular plugin to its portfolio. WooCommerce is an open-source solution, as opposed to Shopify, Bigcommerce, and other competitors.

Selling physical products using WooCommerce can offer the largest market possibilities for you. WooCommerce is owned and being backed down by Automattic that also manages WordPress and therefore it is continuously receiving supports and development and has the largest products for third-party extensions that can power up your eCommerce store functionality.

While WooCommerce is free to download, a WooCommerce store isn’t free to operate. You should expect a good amount of money to be spent on web hosting and the extensions you need to run advanced features.

Regardless, it is clear why so many website owners trust WooCommerce with their webstores. WooCommerce offers the features that you need at a low price, and it integrates into several tools or software that you are probably already using.