10 Best Email Marketing Software for WordPress

Anything is now achieved online or via digital media in this year of digitalization. Also ads and advertising are now preferred to be done on the go when it comes to companies, whether small or large. This is done by online outlets such as emails and status updates. But what is the most effective way to promote your WordPress company while still keeping your audience involved and informed? Email marketing is one of the simplest and most cost-effective ways to do so.

So, what is Email Marketing, and how does it assist us in promoting our websites? Email marketing is simply sending commercial messages or notifications about what’s going on on your website to one or a number of your users via email. Doesn’t it appear to be simple? However, if you make rash decisions and try to do it yourself, sending out thousands of messages to your users every day, it may be a daunting challenge. Email marketing plugins come in handy in this case.

Why Use an Email Marketing Tool for WordPress?

If your company has a blog, you must send out an email newsletter. It is not only an easy way to deliver your content, but it can also help you better understand what form of content is resonating with your target audience, allowing you to improve your content strategy.

An email newsletter will help your company produce paying customers in addition to distributing material. An email newsletter will raise sales by up to 23% by getting active consumers back to your site on a regular basis.

WordPress is rapidly establishing itself as a one-stop shop for companies seeking to create an online presence. WordPress is used to fuel approximately 75 million active websites, or around 27% of the internet.

Fortunately, you can expand WordPress’ versatility beyond that of a website builder by using plugins. You can use plugins to aid SEO, shield your email from SPAM, and a whole lot more.

Email marketing and newsletters are two of the most common plugins available on WordPress. You can create leads, segment your contacts, and nurture them into customers all from inside WordPress using an email plugin.

We’ve compiled a list of the seven best WordPress email plugins to ensure you can use WordPress for all of your content delivery and email marketing needs.

What to Look for in a Good Email Marketing Tool?

With a simple user interface, a good email marketing service should allow you to create highly engaging email newsletters (ideally drag-and-drop editor).

Without a lot of effort, you should be able to send bulk emails that are actually customized and targeted. Marketing automation is another term for this.

Aside from that, your email marketing service can make managing your contact list, segmenting users into groups, and tracking the success of your email marketing campaigns easy. Most importantly, a reliable email service provider keeps your email campaigns out of the spam folder.

With that in mind, let’s take a look at some of the most successful email marketing service providers and see how they compare.

1.      Mailchimp

About 12 million companies and individuals use MailChimp to deliver emails and newsletters. “The money is in the list,” as they say. Building and maintaining a high-quality email list is a perfect way for a business to increase revenue and stay in touch with existing customers. MailChimp has been perfecting their apps for several years and makes this method ridiculously simple.

Key Features:

•        Sign-up forms that are user-friendly and mobile-friendly.

•        Integrated with other common shape plugins without a hitch.

•        Developer-friendly and well-documented.

•        Compassionate and knowledgeable assistance!

•        Add-ons are available for enhanced functionality.

•        Prepared for translation.

•        You can build as many subscription forms as you want.

When it comes to email marketing, MailChimp is a brand that has made a name for itself. MailChimp is one of the best email marketing services available, and the good news is that they now have a WordPress plugin to help you out! For optimal results, the plugin acts as a connection between your WordPress site and your MailChimp account.

2.      SendinBlue

Over 50,000 rising businesses use SendinBlue’s cloud-based digital marketing software, and their plugin incorporates the platform’s power directly into WordPress. You can create templates, manage subscription lists, create and submit email marketing campaigns, and track your progress using the included reports with the SendinBlue WordPress plugin. You can personalize components of your email with the plugin’s drag-and-drop email editor to improve interaction with your subscribers.

Transactional email is also included in the SendinBlue WordPress plugin. You may use SendinBlue’s SMTP to send transactional emails using the wp mail feature. This feature is useful for sending order confirmations or informing customers about important account changes.

3.      Newsletter

Newsletter is a WordPress plugin that enables you to create a mailing list and submit emails directly from your dashboard. There’s an advanced tracking feature, a drag-and-drop email composer, and a variety of extensions to help you get the most out of the software. However, you will need to use the Amazon SES add-on for larger mailings.

The benefits include beautiful email templates and subscription widgets that are simple to customize. Free extensions for archiving and locking premium content are also available via Newsletter. While the plugin’s drawback is that it can send emails using your webhost, which can cause problems depending on the host provider’s restrictions.

Newsletter, in our view, is not appropriate for larger websites. As a result, personal blogs, small-to-medium-sized enterprises, and community event websites can benefit the most.

4.      MailPoet

MailPoet is a freemium WordPress plugin that works seamlessly with your dashboard. You can use your website to build, schedule, and submit emails, as well as manage your lists.

Key features:

  • Create a subscription form and position it somewhere on your web.
  • Build emails from scratch or from a selection of pre-made templates.
  • Build and maintain several subscription lists in WordPress
  • Send automated signup updates and welcome emails

MailPoet can be used on its own to send emails, either through your own server or through a third-party provider of your choice. You may also sign up for a free or paid MailPoet sending plan.

MailPoet’s main benefit, aside from being a full-featured WordPress solution, is its scalability. You can start with the free plugin and upgrade as you need more features and resources.

5.      OptinMonster

OptinMonster comes highly recommended. It’s a strong conversion optimization toolkit that can help you convert website visitors who are about to leave into email subscribers and customers. OptinMonster works with many of the best email marketing services that are widely used on WordPress pages.

Syed Balkhi, the founder of WPBeginner, is also the co-founder of OptinMonster. He created OptinMonster to aid in the growth of our own email list. With over 1 million active installs of the WordPress plugin since its launch in 2013, it has evolved tremendously. Some of the world’s most well-known companies use OptinMonster, including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and others.

When it comes to email marketing in general, OptinMonster is another brand that is well-known for providing excellent services. You can select from a range of plans ranging from simple to professional, based on your needs and those of our subscribers. Integrated with the best of website platforms and contact form plugins, all of your needs will be answered once you try it out!

6.      Mailster

Mailster is one of the most popular and cost-effective newsletter plugins available, and when used properly, it can save you a lot of money. Mailster, like MailPoet and Jackmail, aims to be a full-service email newsletter solution, allowing you to both expand and send emails to your subscribers.

Mailster essentially builds fully functional newsletter applications on top of WordPress and sends emails to your subscribers using third-party services including Mailgun, SendGrid, Mandrill, and Amazon SES.

You can use a drag-and-drop editor to create your emails, and you can dynamically include content from your web, such as your most recent blog posts or WooCommerce items. It has six types of autoresponders, and supports real-time tracking of mail open rate, clicks and more.

7.      Ninja Kick

Ninja Kick is a premium list-building WordPress email marketing plugin worth investing in if you want to expand your subscriber list. This plugin’s elegant effort with the opt-in form in a non-obtrusive pop-up is fantastic for attracting users to your web.

This plugin is one of the best out there for taking care of all of your email marketing needs because it is compatible and easy to use. Another aspect that contributes to it is the responsive and eye-catching templates!

Key Features:

  • Works with well-known email marketing providers.
  • A variety of pre-designed type formats to choose from.
  • Mobile-friendly and responsive designs.
  • Google monitoring is built-in.
  • It’s ready for translation.
  • Floating inbuilt buttons with advanced functionality.

Ninja Kick works well with 13 popular email marketing services, including MailChimp, Get Answer, Constant Touch, FreshMail, and MailPoet, among others. These services’ payment plans are not included in the plugin’s price.

8.      MailOptin

MailOptin is a plugin that lets you make popups, slide-ins, notification bars, and sidebar types to newsletter signups. Its form creator is the WordPress Customizer, which includes a range of templates that you can customize to your heart’s content.

A/B checking, scroll trigger, exit intent, and a lead bank with support for major email service providers are among the conversion-boosting features. When you publish a new post in WordPress, MailOptin will send automatic newsletters to your list subscribers (on Mailchimp, Aweber, and other services). It can also submit a regular, weekly, or monthly email digest of published articles.

MailOptin is a form creator that can be used to create popups, subscribe forms, user registration forms, and email newsletters. Popups (lightbox or modal), in-post subscription form, notification bars, slide-in (or scroll box), and sidebar widgets show signup forms, targeted messages, and call-to-actions around your website.

9.      Sumo List Builder

Sumo is one of the most common WordPress tool suites, and it includes email marketing, social media, and analytics software. You can modify the behavior of the list builder by using the built-in Smart Mode popup technology.

You can also use the plugin to create pre-made templates, customize popup forms, and view content on mobile devices, but you won’t be able to send emails with it.

A user-friendly interface that allows you to customize your list to suit your unique specifications. The downside is that Sumo List builder’s more advanced plans are relatively costly as opposed to other email marketing plugin solutions. Furthermore, the free edition of Sumo requires mandatory visitor-facing branding, which you must delete by upgrading.

Sumo List Builder is appropriate for any size company or industry, including:

  • marketing and advertisement.
  • Personal advancement and company expansion.
  • Charitable organizations.

Sumo List Builder is also free up to 500 users, which is a special feature.

10.  Mailer Lite

Another excellent email marketing software tool that we recommend is MailerLite. We still encounter people who have never heard of them, despite the fact that they are currently used by over 300,000 companies, start-ups, and freelancers worldwide. MailerLite has been around since 2010 and offers somewhat similar features to MailChimp. The company’s philosophy is clear: “keep it simple and create what customers want.”

A few features we really like in MailerLite include:

  • Obviously, the cost! If you’re on a tight budget, MailerLite is a good place to start.
  • One-of-a-kind features including a landing page creator and auto-resend.
  • You have complete control over the look and feel of your unsubscribe page. You can get inventive here to potentially prevent any subscribers from unsubscribing.
  • Use the easy RSS to email feature to send out your new blog posts in a weekly campaign.

If you’re new to email marketing, MailerLite has a few benefits over MailChimp, including access to all of their resources in their free plan up to 1,000 subscribers per month. In MailChimp’s free plan, you won’t be able to use many of their advanced software. They’re also a lot less expensive. In MailChimp, a 2,500-subscriber email list costs $30 per month, while MailerLite costs just $10 per month.


Starting with an email marketing tool is a good way to get started with your overall marketing objectives. However, you should have a content marketing plan (i.e. a strong strategy) in place before diving in. To start, consider the following questions: How frequently do I send emails? In my texts, what will I be promoting? Do I think of using a drip-email strategy?

For larger websites, investing in premium email marketing plugins may result in high user interaction and, as a result, a strong return on investment. Before making a decision, think about your budget, the features you need (and don’t), and try out a few different choices. Best of luck!

About Elle Llagan

Elle Llagan
Elle is the Marketing Manager and Content Writer at Plugin Warriors, a plugin directory website, dedicated to help and make it easier for website owners to easily find the best plugins for their websites through plugin listings and independent plugin reviews.

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